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Helping Macmillan Cancer Support review and refine their cancer information booklets

Macmillan is synonymous with information and support, and has a reputation for producing award-winning and top-quality cancer information. At a time when people might be feeling shocked and overwhelmed, clear communication is critical – not only for the individual concerned but also for their friends and family.

Considering that 1 in 2 people (50%) born after 1960 in the UK will be diagnosed with some form of cancer during their lifetime*, never has there been more demand for clear, usable and accessible information.

Every title produced by Macmillan is reviewed in line with the Information Standard. As part of this process each publication is reviewed by relevant professionals and people affected by cancer.


But in 2014, Macmillan also asked Luto to review and do some in-depth testing on 10 of its cancer information booklets. The content and focus of the booklets ranged from understanding various cancer types to physiological problems associated with the disease. It also covered topics such as the psychological and financial impacts upon individuals and their families.


Current review processes rely on a rather receptive group of people who have normally used Macmillan services. Some may be seen as ‘expert patients’. Macmillan were keen to test their content with a wider group of people from different socio-economic backgrounds, who may not have used Macmillan services directly.

Macmillan had trialled some new design elements, such as colour-coded tabs, and wanted to test the effectiveness of these.

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